Dixons Carphone CoE supporting 'Beauty of Help'

16. 08. 2017 - Kristina Sabakova
Organization ‘Beauty of Help’ was chosen by you to be supported from our Coffee charity contribution. From each coffee bought in Social zone, 5czk were put aside for the charity fund and we have noted there were some of you contributing even above that! In the last quarter, the overall gain was 26.776,-czk, which is great success and we would like to thank all of you for your support!

The main message of the Foundation ‘Beauty of Help’ is to help to the elderly. Vision of the Foundation is to have a society ready for aging of population on all the levels and where elderly have a dignified place.

Their help is either by financial support of other organizations in this area or as a leader of their own projects. They are trying to support changes on all the levels of society – by cooperation with legislative bodies, regional governments, companies, entrepreneurs, professional public, organizations and individuals.

Money from our donation will be used mainly for the project ‘At home without worries’, which helps to the elderly to stay in their home environment as long as possible. They are paying for support services (help in medical, hygienical, organizational or social area), but also provide psychological support and consultations. If you are interested in cooperation with Beauty of help, you can offer your voluntary support in this project. It is quite easy – you will be assigned as a buddy to a senior and just spend a few hours weekly with him/her. Just talk, go for a walk or a coffee. Seniors are often very lonely and they appreciate the company above all. The project runs in Prague at the moment, but should be opened in Brno in a few months. For details, please, follow the Organization on Facebook or check out their web page (
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