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Tactical ROC Project

21. 04. 2022

Sustainability is a very important global topic in our society. And Currys wants to help build better future for us all. One of our main objectives is „We help give your tech longer life”. So we kicked off a new project called Tactical ROC. 

We want to have customers for life. We are therefore expanding our Care Services (which already included extended warranty covered by the CSA team) by launching Tech Insurance for tablets and mobiles. It will cover accidental damage, damage by liquid, 24/7 expert support and much more. Customers will be taken through an integrated sales journey using LIFE principles, in line with the existing Care & Repair journey. The tactical solution uses existing core capabilities in Ultima, Eclipse, Cosmos, PIE or IMACS. We will bring our customer bigger and better value and a wide range of services.

Our CSA team takes this as an opportunity to prove our professionality and capability to adapt to the dynamic market and provide better service with every step desgined towards the customer‘s satisfaction. Most of the administration will be handled by the Contact Centre, but we will support setting up a correct coverplan and price for products. New insurance is also a challenge for CIM team which will support us with reporting. New services protection products will be designed to meet customer needs and include features and benefits they want from Currys. We will introduce a consistent and compliant journey. We are looking forward to this all!

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